The UAE's largest marketplace for mobile
and broadband services

Aladdin Life

All in one place

We bring together all currently available mobile plans and offers from Etisalat, du and Virgin Mobile and all home internet plans and offers from Etisalat and du.

Aladdin Life

All your needs

Whether you are looking for a new connection or simply want to change to a better plan, we have got you covered.

Aladdin Life

Comparison Engine

Use the region’s first comparison engine with smart filters and comparison features to help you scan through hundreds of plans and deals.

One-day activation & home delivery

For new postpaid mobile sim activation and delivery or home internet plans, we pass on your order to an official authorized partner of Etisalat, or du.

Aladdin Life

Contract & payment

Your telecom service and contract are provided by UAE’s Telecom Operators. Payments will be collected by them directly or through their appointed agents.

Aladdin Life

Upgrade & downgrade

We recommend the best operator channel to get it done. Operator channels include their web portal, app, contact center or their own store.



Meet Genie, your
Mobile Bill Saver.

Genie helps current postpaid and prepaid mobile users to reduce their monthly costs. Or get more benefits for the same monthly spending.

Get upto


more mobile data at no extra cost

Get upto


more flexi minutes at no extra cost

Get upto


more savings at no extra cost

Reduce your mobile bill. But keep the benefits.

With our free Mobile Bill Savings Report.

Personalized report for every mobile user on an Etisalat, du or Virgin Mobile personal plan. See all your opportunities for more savings or more benefits. Switch to your best plan and save.

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