Get 100% value back.

On mobile plans, home service plans, smartphones, tablets, computers and more.

Earn one Reward Coin for every AED you spend.

Shop on our exclusive Reward store featuring thousands of products in many categories. Get one AED discount for every Reward Coin.

Get 100 Reward Coins on Sign up !

Get 100 Reward Coins on Sign up !

Trade Reward Coins for discounts on our Reward store.

Get one AED discount for One Reward Coin.

Discounts of up to 50%

Find your best mobile or home internet plan.
Save Now.

Compare and choose from 80+ postpaid plans, 900+ prepaid plans and 8000+ mobile phone plan offers from Etisalat, du and Virgin Mobile

80 +Postpaid plans
900 +Prepaid plans
8K +Mobile Phone Plans

The UAE's largest marketplace for mobile
and broadband services

Aladdin Life

All in one place

We bring together all currently available mobile plans and offers from Etisalat, du and Virgin Mobile and all home internet plans and offers from Etisalat and du.

Aladdin Life

All your needs

Whether you are looking for a new connection or simply want to change to a better plan, we have got you covered.

Aladdin Life

Comparison Engine

Use the region’s first comparison engine with smart filters and comparison features to help you scan through hundreds of plans and deals.

One-day activation & home delivery

For new postpaid mobile sim activation and delivery or home internet plans, we pass on your order to an official authorized partner of Etisalat, or du.

Aladdin Life

Contract & payment

Your telecom service and contract are provided by UAE’s Telecom Operators. Payments will be collected by them directly or through their appointed agents.

Aladdin Life

Upgrade & downgrade

We recommend the best operator channel to get it done. Operator channels include their web portal, app, contact center or their own store.

Customer reviews