World-first telecom marketplace launched in UAE

Aladdin.Life – chaired by former du CEO Osman Sultan – to help users find, compare best mobile plans


A first-of-its-kind marketplace for the telecom industry has been announced in the UAE, which will help users make the most out of their mobile plans.


Aladdin.Life – which is chaired by former du CEO Osman Sultan – aims to connect customers to a platform that will help them discover, compare and make informed decisions about mobile and broadband plans and home services in the UAE. 

“Being connected has been a very vital part of what we do,” he said during a video conference on Sunday.

“And now, more than ever, it is even more important in the situation we are in,” he added, referring to the current Covid-19 crisis that has significantly increased the usage of mobile communications.

Aladdin.Life addresses challenges through solutions based on promoting transparency, choice and convenience for customers. Its ‘Genie’ search helps existing customers maximise the value of their current spend or increase savings. This is done by instantly matching their basic usage pattern with dozens and hundreds of price plans offered by UAE operators.