UAE 
Egypt 
KSA 
Bahrain 
Qatar 
Oman 
Kuwait 
Poland 
The UAE's largest marketplace for mobile
and broadband services
All in one place
We bring together all currently available mobile plans and offers from Etisalat, du and Virgin Mobile and all home internet plans and offers from Etisalat and du.
All your needs
Whether you are looking for a new connection or simply want to change to a better plan, we have got you covered.
Comparison Engine
Use the region’s first comparison engine with smart filters and comparison features to help you scan through hundreds of plans and deals.
One-day activation & home delivery
For new postpaid mobile sim activation and delivery or home internet plans, we pass on your order to an official authorized partner of Etisalat, or du.
Contract & payment
Your telecom service and contract are provided by UAE’s Telecom Operators. Payments will be collected by them directly or through their appointed agents.
Upgrade & downgrade
We recommend the best operator channel to get it done. Operator channels include their web portal, app, contact center or their own store.
All in one place
We bring together all currently available mobile plans and offers from Etisalat, du and Virgin Mobile and all home internet plans and offers from Etisalat and du.
All your needs
Whether you are looking for a new connection or simply want to change to a better plan, we have got you covered.
Comparison Engine
Use the region’s first comparison engine with smart filters and comparison features to help you scan through hundreds of plans and deals.
Contract & payment
Your telecom service and contract are provided by UAE’s Telecom Operators. Payments will be collected by them directly or through their appointed agents.
Upgrade & downgrade
We recommend the best operator channel to get it done. Operator channels include their web portal, app, contact center or their own store.
Aladdin Reward Coins.
A new shopping and rewards experience !
1 Reward Coin
Earn value: AED 1 of spend
Redeem value: AED 1 of discount
Aladdin Reward Coins.
Up to 100X more value.
100 Coins give you AED 100 worth of discounts, unlike other loyalty programs where 100 points usually give you AED 1.
Shopping
reimagined!
Aladdin is building an AI based virtual assistant that will revolutionize your shopping experience. Designed to save time, effort and money like never before. Stay tuned for exciting updates.
Featured
