Aladdin Reward Coins.
A new shopping and rewards experience !
1 Reward Coin
Earn value: AED 1 of spend
Redeem value: AED 1 of discount
![](https://images.aladdin.life/custom/aladdin-coin.png)
Aladdin Reward Coins.
Up to 100X more value.
100 Coins give you AED 100 worth of discounts, unlike other loyalty programs where 100 points usually give you AED 1.
![](https://images.aladdin.life/custom/aladdin-coin.png)
The UAE's largest marketplace for mobile
and broadband services
![Aladdin Life](https://images.aladdin.life/icons/location_icon.png)
All in one place
We bring together all currently available mobile plans and offers from Etisalat, du and Virgin Mobile and all home internet plans and offers from Etisalat and du.
![Aladdin Life](https://images.aladdin.life/icons/circled_right.png)
All your needs
Whether you are looking for a new connection or simply want to change to a better plan, we have got you covered.
![Aladdin Life](https://images.aladdin.life/icons/comparison_big.png)
Comparison Engine
Use the region’s first comparison engine with smart filters and comparison features to help you scan through hundreds of plans and deals.
One-day activation & home delivery
For new postpaid mobile sim activation and delivery or home internet plans, we pass on your order to an official authorized partner of Etisalat, or du.
![Aladdin Life](https://images.aladdin.life/icons/contract.png)
Contract & payment
Your telecom service and contract are provided by UAE’s Telecom Operators. Payments will be collected by them directly or through their appointed agents.
![Aladdin Life](https://images.aladdin.life/icons/upgrade.png)
Upgrade & downgrade
We recommend the best operator channel to get it done. Operator channels include their web portal, app, contact center or their own store.
![Aladdin Life](https://images.aladdin.life/icons/location_icon.png)
All in one place
We bring together all currently available mobile plans and offers from Etisalat, du and Virgin Mobile and all home internet plans and offers from Etisalat and du.
![Aladdin Life](https://images.aladdin.life/icons/circled_right.png)
All your needs
Whether you are looking for a new connection or simply want to change to a better plan, we have got you covered.
![Aladdin Life](https://images.aladdin.life/icons/comparison_big.png)
Comparison Engine
Use the region’s first comparison engine with smart filters and comparison features to help you scan through hundreds of plans and deals.
One-day activation & home delivery
For new postpaid mobile sim activation and delivery or home internet plans, we pass on your order to an official authorized partner of Etisalat, or du.
![Aladdin Life](https://images.aladdin.life/icons/contract.png)
Contract & payment
Your telecom service and contract are provided by UAE’s Telecom Operators. Payments will be collected by them directly or through their appointed agents.
![Aladdin Life](https://images.aladdin.life/icons/upgrade.png)
Upgrade & downgrade
We recommend the best operator channel to get it done. Operator channels include their web portal, app, contact center or their own store.